Are you struggling to turn your website visitors into paying customers?

If you're reading this, then it's likely you're responsible for marketing your company’s products or services online. 

You know just how crucial it is that you’re generating leads and sales, bringing in as much revenue as possible, and keeping your business thriving. 

But in the current economic climate, with a global recession looming and advertising budgets getting slashed left, right and centre, it's becoming more and more crucial to squeeze every last bit of value out of your prospects, and maximise your marketing impact. 

So how are you supposed to stay ahead of the competition?

I know how frustrating it can be when you’re managing to get visitors to your website, but they then leave before doing what you want them to do.

The thought of not making your targets and quotas leads to stress and anxiety, and a feeling of being ‘blocked’ at every turn. 

I’ve been there, and it’s not a nice place!

Fortunately there is a proven and recognised way to increase your conversion rates and grow your company’s profits as a result.

It’s called conversion rate optimisation, or CRO for short, and in essence it’s the process of analysing your website, identifying areas that pose problems to your visitors, fixing them, and then continuously measuring the impact of the changes. 

If you think of your website like a funnel, it’s basically finding where there are holes in it - that is, where your potential customers are dropping off the site - and then plugging the leaks.

A Step by Step Guide to Conversion Rate Optimisation - The Course

Become a conversion optimisation specialist in two weeks

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Course curriculum

Intro: Welcome to the course!

Section 1: Introduction to conversion rate optimisation

Section 2: The optimisation process

Section 3: Measuring success

Section 4: Insight gathering

Section 5: Testing and iteration

Section 6: Before testing

Section 7: During testing

Section 8: After testing

Section 9: An introduction to personalisation

Section 10: CRO for low traffic websites

Section 11: Documenting your CRO efforts

Section 12: Optimising your email marketing


Here's what you'll get

You will get instant access to 4.5 hours of video lessons, templates, 24/7 email support and feedback. After this course you'll be able to...

  • Understand the whole conversion rate optimisation (CRO) process

    From start to finish, you'll get to know what it takes to create a high performing website.

  • Measure your marketing activities effectively

    You'll learn how to set a baseline and create goals for tracking success.

  • Focus on the most important issues to fix

    Get the low-down on how to gather data insights using a number of analytics tools.

  • Run the right experiment to get the best results

    Understand what the different types of experiment are - and when to use each one.

  • Set up and run your own experiments

    Understand what to do before, during and after running an experiment, and avoid the hassle and costs of getting agencies or consultants to do it for you.

  • Optimise your email marketing campaigns

    Maximise your return on investment when you communicate with leads and active clients.

Plus these FREE resources

Included within the price of the course are the following bonus materials:

  • My 5 tracking templates that you can download and tailor to plan, prioritise and track your own optimisation programme (£100) FREE

  • 8 checklists to help you with insight gathering, planning, prioritisation, quality assurance, measuring validity, and more (£30) FREE

  • Worksheets to help you build water-tight hypotheses and problem statements (£49) FREE

  • My 'Golden rules of online surveys' cheat sheet (£10) FREE

  • Email KPI cheat sheet (£20) FREE

  • Goal tree templates, Google Analytics set-up guide, Global Site Tag set-up guide (£30) FREE

  • ‘Test your learning’ quizzes at the end of each section (12 in total)

  • Other worksheets and checklists including questions to ask your sales team, and which metrics you should track (£35) FREE

  • Direct email access to me in case you have any questions, or anything in the course content is unclear (£149) FREE

  • Complimentary, no-obligation trial of SessionCam, with free insights and recommendations report

Meet the Instructor

Andy McKenna

CRO Instructor

Andy has over 20 years' digital marketing experience. Over this time he has helped numerous businesses in the UK, US and Australia - including M&G, Prudential, Direct Line, Churchill, Coca-Cola and WeightWatchers - grow their profits online. He also consults to small and medium-sized companies, and having started up a number of his own small businesses he is better placed than most to know what makes websites of all sizes and industries convert. Since starting in digital marketing when it was in its infancy, he has learnt which tactics and strategies work, and - more importantly - which ones don't. Too many times Andy has worked with companies and thought "this is the reason your website isn't working for you". Now he wants to show you the tried and tested approach that has worked for so many of his clients, so you can go about converting your website's visitors to paying customers.

100% Satisfaction Guarantee for 30 days

I'm super confident that you'll be satisfied with what I've got to offer in this course. I want to make sure you get value for your money, so if you're not happy for any reason I'm offering a 30 day 100% money-back guarantee. No questions asked. 

When you're finished taking this course, if you're not absolutely thrilled and you don't get all the results that you desire from it, not only will I give you all your money back, I'll also let you keep the course and all the bonuses just for giving it a try.


So what are you waiting for?

Make yourself more marketable. Start honing your CRO skills right away!

Enrol Now

P.S. There has never been a more important time to learn new skills. The global economy is in a precarious state, unemployment rates look set to spiral, and people are moving over in droves to buy online instead of going to the shops. 

By enrolling in my conversion rate optimisation training course, you'll equip yourself with the skills you need to make yourself more marketable, and your website - and as a result your company - more profitable. 

Enrol now - and if you're not fully satisfied in the first 30 days, I'll give you all your money back.

Frequently Asked Questions

  • Do you offer certification when I complete the course?

    Yes, you'll earn a certificate of completion that will be sent to you.

  • What happens if I'm not satisfied with what I've bought?

    I offer a full, no questions asked, money back guarantee if you're not fully satisfied with the course. Just let me know within 30 days of enrolling in the course, and not only will I refund all of your money - I'll also let you keep the course and all of the bonuses too.

  • How long is the course?

    The course duration is just under 5 hours.

  • Can I pay in installments?

    Not at this point. However, if I find there is a good demand for this I will look to offer a payment plan in the future.

  • Are there resources, assignments and downloads as part of the course curriculum?

    Yes, please see the Bonuses section below for a list of all the complimentary materials I offer as part of the course.

  • Do I need any special software or technology to be able to participate?

    No, just a device that has access to the internet. You can access the course on a desktop or laptop computer, a tablet or a mobile phone.