About the Instructor
Andy McKenna
Andy has over 20 years' digital marketing experience. Over this time he has helped numerous businesses in the UK, US and Australia - including M&G, Prudential, Direct Line, Churchill, Coca-Cola and WeightWatchers - grow their profits online.
He also consults to small and medium-sized companies, and having started up a number of his own small businesses he is better placed than most to know what makes websites of all sizes and industries convert.
Since starting in digital marketing when it was in its infancy, he has learnt which tactics and strategies work, and - more importantly - which ones don't. Too many times Andy has worked with companies and thought "this is the reason your website isn't working for you". Now he wants to show you the tried and tested approach that has worked for so many of his clients, so you can go about converting your website's visitors to paying customers.