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You've made a smart choice - I hope you find the guide useful!
You can also download it here.
I'm confident the guide will give you invaluable tips, tricks and techniques for resolving issues that may well be killing conversions on your website.
However, the journey has only just begun. There's so much more you could be learning about optimising your website for conversions, and making your business more profitable as a result.
Now it's time to take the next step...
Become A Conversion Rate Optimisation Expert
Learn invaluable skills and make your website more profitable with my CRO training course
If you're reading this, then it's likely you run your own business, or you're responsible for selling your company’s products or services online.
You know just how crucial it is that you’re bringing in as much revenue as possible, and keeping your business thriving.
But competition is getting increasingly fierce, and advertising costs are climbing steeply.
So how are you supposed to keep up?
Well the good news is that there's a set of techniques and strategies you can adopt that will give you the best shot at keeping your website - and as a result your business - profitable.
It’s called conversion rate optimisation, or CRO for short.
CRO is the practice of boosting conversion rates by analysing a website, identifying areas that pose problems to your visitors, and then fixing them.
If you think of your website like a funnel, it’s basically finding where there are holes in it - that is, where your potential customers are dropping off the site - and then plugging the leaks.
LIMITED TIME OFFER: This course is open for pre-ordering now. Save your seat now to secure a limited time early bird discount.
How can CRO help you?
There are a huge number of benefits to conversion rate optimisation, the main ones being:
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It helps you to increase your revenue and profitability
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As the name implies, it allows you to increase your website’s conversion rates. That could be anything from overall product sales to newsletter sign-ups or survey completions
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It provides a scientific, data-driven means of gauging which content and design elements are the most successful at getting your visitors to ‘convert’ - that is, to do what you want them to do on your website
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It gives you ammunition to confidently push back on subjective opinions about design
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It helps to promote a culture of experimentation and ‘test and learn’ in a company, which is crucial for innovation and business success
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It reduces the cost of getting new customers by making your website more efficient. In short, you get more paying customers from the same amount of web traffic
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By forcing you to carry out detailed research on your existing and target customers, it helps you understand your customers better
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It increases the lifetime value of your customers
Enrollments are closing soon!
Save your spot by enrolling today
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The course: A Step By Step Guide to Conversion Rate Optimisation
I've created this training course so you can master the elements of conversion rate optimisation, and as a result make your website more profitable.
By following the modules in the course you can give yourself a great chance of becoming an expert in this area, and leaping ahead of your competition.
Who this course is for
The course is ideal if you:
- You run a small or medium-sized business with good volumes of website traffic, and want to increase your sales
- You work in marketing/digital marketing already but want to get more of an understanding of CRO
- You want to get a job in CRO
Who this course isn’t for
If you’re an absolute novice at digital marketing then you may find that some of the concepts are hard to grasp. You might find it better to enrol in a more general introductory digital marketing course before investing in this one.
By the end of the course you’ll be able to:
- Understand the conversion rate optimisation (CRO) process
- Set up and run a full A/B test
- Gather data insights using a number of analytics tools
- Measure the performance of your own optimisation programme
- Set a baseline and goals for tracking success
- Understand what to do before, during and after running an experiment
- Understand what the different types of experiment are
- Document your experiments
- Optimise your email marketing campaigns
- Use proven techniques to improve the conversion rate of websites that don't get a lot of visitors
- Understand what personalisation is, how it can help your profitability, and how to set up and run a simple personalisation campaign
What you should know before you take this course
It's best if you have some knowledge of website analytics, and are reasonably au-fait with a web analytics tool like Google Analytics.
A broad understanding of digital marketing concepts like search engine optimisation and email marketing would be helpful, but certainly not essential.
Here's what my students say about my courses
Course curriculum
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Course overview
FREE PREVIEW -
Tip to finish the course in less time
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Before we begin...
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Introduction
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The importance of a measurement framework
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Knowing your top-level business objectives
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Primary vs secondary metrics
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Documenting goals and objectives
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Setting a baseline
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Test your learning!
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Assignment - Create a goal tree for your business!
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Introduction
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Quantitative and qualitative data
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Analytics insights
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UX best practice
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Customer surveys
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Customer survey providers
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Customer surveys - golden rules
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Customer survey demo - Typeform
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Live web chat
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Session replay
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Your sales team
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Customer focus groups
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Call centre staff
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Online user testing
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Social media insights
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Assignment - Create your own customer survey!
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Test your learning!
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Introduction
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A/B testing
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Multivariate testing
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Multi-page testing
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Split URL or redirect test
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Which types of testing should you do?
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Test your learning!
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About this course
- $297.00
- 118 lessons
- 4.5 hours of video content
About the Instructor
Andy McKenna
CRO Instructor
[email protected]
Andy has over 20 years' digital marketing experience. Over this time he has helped numerous businesses in the UK, US and Australia - including M&G, Prudential, Direct Line, Churchill, Coca-Cola and WeightWatchers - grow their profits online.
He also consults to small and medium-sized companies, and having started up a number of his own small businesses he is better placed than most to know what makes websites of all sizes and industries convert.
Since starting in digital marketing when it was in its infancy, he has learnt which tactics and strategies work, and - more importantly - which ones don't. Too many times Andy has worked with companies and thought "this is the reason your website isn't working for you". Now he wants to show you the tried and tested approach that has worked for so many of his clients, so you can go about converting your website's visitors to paying customers.
100% Satisfaction Guarantee for 30 days
I'm super confident that you'll be satisfied with what I've got to offer in this course. I want to make sure you get value for your money, so if you're not happy for any reason I'm offering a 30 day 100% money-back guarantee. No questions asked.
When you're finished taking this course, if you're not absolutely thrilled and you don't get all the results that you desire from it, not only will I give you all your money back, I'll also let you keep the course and all the bonuses just for giving it a try.
Frequently Asked Questions
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Do you offer certification when I complete the course?
Yes, you'll earn a certificate of completion that will be sent to you.
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What happens if I'm not satisfied with what I've bought?
I offer a full, no questions asked, money back guarantee if you're not fully satisfied with the course. Just let me know within 30 days of enrolling in the course, and I will refund all of your money.
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Can I pay in installments?
Not at this point. However, if I find there is a good demand for this I will look to offer a payment plan in the future.
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Are there resources, assignments and downloads as part of the course curriculum?
Yes, please see the Bonuses section below for a list of all the complimentary materials I offer as part of the course.
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Do I need any special software or technology to be able to participate?
No, just a device that has access to the internet. You can access the course on a desktop or laptop computer, a tablet or a mobile phone.
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Can I get direct email access to you if there's anything I don't understand?
Absolutely! If anything in the course is unclear, or you just want some more information about a certain topic, you can send me an email and I'll get back to you with a reply.
Bonus materials
Included within the price of the course are the following bonus materials:
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My 5 tracking templates that you can download and tailor to plan, prioritise and track your own optimisation programme
(£100)FREE -
8 checklists to help you with insight gathering, planning, prioritisation, quality assurance, measuring validity, and more
(£30)FREE -
Worksheets to help you build water-tight hypotheses and problem statements
(£49)FREE -
My 'Golden rules of online surveys' cheat sheet
(£10)FREE -
Email KPI cheat sheet
(£20)FREE -
Goal tree templates, Google Analytics set-up guide, Global Site Tag set-up guide
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‘Test your learning’ quizzes at the end of each section (12 in total)
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Other worksheets and checklists including questions to ask your sales team, and which metrics you should track
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Direct email access to me in case you have any questions, or anything in the course content is unclear
(£149)FREE -
Complimentary, no-obligation trial of SessionCam, with free insights and recommendations report
P.S. There has never been a more important time to learn new skills. The global economy is in a precarious state, unemployment rates look set to grow, and people are moving over in droves to buy online instead of going to the shops.
By enrolling in my conversion rate optimisation training course, you'll equip yourself with the skills to make yourself more marketable, and to make your website - and as a result your company - more profitable.
Develop skills in a hugely desirable field
Limited time price $397 £197